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Get Real with a Pop: Why Hip Pop is Taking Over the UK's Soft Drink Scene

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Let's face it, the soft drink section may be a minefield. You're looking for something refreshing, but you want to avoid the usual suspects: artificial sweeteners, enormous amounts of sugar, and components with names you can't even pronounce. Enter Hip Pop, a UK-based business on a goal to get real about fizzy beverages. Hip Pop was created in a garage microbrewery in Cheshire and has swiftly grown to become one of the country's fastest-growing soft drinks brands, for good reason.

What Is Hip Hop?

Hip Pop Soda Mixed Case

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Hip Pop is a company that focuses on creating tasty, gut-friendly beverages without sacrificing quality. They provide a variety of items, with an emphasis on kombucha and their distinct living sodas. The brand was formed from cofounder Emma Thackray's passion for brewing kombucha, which she shared with Kenny Goodman, who saw a big improvement in his intestinal health. This simple, personal event served as the foundation for a brand that values genuine ingredients, real flavour, and real benefits.

The Gut-Friendly Goodness

Hip Pop Ginger & Turmeric Soda

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Hip Hop's emphasis on gut health is the key to its success. Both their kombucha and living sodas contain live cultures, such as Bacillus Coagulans, which is known for its gut-friendly characteristics. Unlike many regular soft drinks, Hip Pop drinks are low in sugar and calories and devoid of artificial sweeteners. They make their delicious drinks with natural components and real fruit, so you get a delicious drink without the sugar crash or artificial flavour.

A Pop of Flavor

Hip Pop Berries & Cherries Soda

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Hip Hop's flavour options are anything but monotonous. Their kombucha line includes award-winning flavor pairings such as Apple & Elderflower and Cherry & Blackberry. The Strawberry & Pineapple is frequently recommended as a good place to start for people unfamiliar with kombucha's acidic world. Their living sodas provide a light, familiar soda flavor with a gut-friendly twist. Hip Pop strives to deliver a sophisticated and pleasant flavor that can even be used as a good alternative to alcoholic beverages.

The Hip Hop Revolution

Hip Pop's emphasis on quality has not gone unnoticed. The business has received various Great Taste prizes and has been recognized as a leading producer. They have broadened their scope from local farmers' markets to include significant UK merchants such as Sainsbury's, Marks & Spencer, the Coop, and Ocado. This increased presence reflects rising consumer demand for healthier, more transparent beverage alternatives. Hip Pop is more than just a drink; it's a movement toward a better, more honest approach to fizz, as seen by their recent rebrand and daring new packaging.

Elisa Helen

Elisa Helen